Updated: May 29, 2022
SEO or the Search Engine Optimization is a building block for free traffic to your blog or website. If you’re not using SEO techniques in your content, then you are missing out on free organic traffic to your website. So how important is SEO for your content marketing? You may be adding post after post to your website but if it doesn’t get any then what is the point in putting up content on your website if you don’t have readers for it. And how does one attract readers to his/her website or blog? Ofcourse by attracting visitors to your site by optimizing your content for search engines. When someone types in a word in the search engine for information he/she is looking out for, your post should show up on the first page in the search results. Your content will be displayed on the first page of search engine results only if it has the keywords people use and are strategically placed in your content and you have made concise efforts to create the content in such a way that it gets listed on the first page of search engines. Some tips on how to make SEO keywords do magic for your digital marketing strategy. 1. As content is the king; one should put up fresh and educative content regularly and continuously. 2. Do a Keyword research with the help of Google Keyword planner or other available tools and make a list of keywords and place them strategically in the post may be in the headline or the image title but don’t overdo it. 3.Use longer keywords instead of short ones, for example if one is doing a post on SEO one may use a longer key word title like ‘SEO techniques for beginners’. 4.Put up content that provides direct answers to people’s questions. To know what type of questions people are searching answers to on the web related to your niche, make use of the a website called ‘Answer the Public’. Type in your keyword and you will get the information as to what type of questions the public is looking out answers for. 5.Include Social Sharing buttons on your page/post and encourage the visitors to your site to share the content, induce them to comment et cetera. 6.Build your brand image of an expert in your niche by answering people’s questions by joining Question & Answer websites like Quora, Yahoo Answers etc. Provide honest answers to the questions and if people are interested to know more lead them to your site without being spammy. So now that you have some SEO Keywords knowledge why not put it into action in your content marketing strategy and build free organic traffic for your blog. In whatever endeavor one takes up in life one has to keep learning and staying updated.